 
.
.Rupert
MURDOCH
Keith Rupert Murdoch
(born 11 March 1931) is an Australian, British and American media mogul. He is the
founder, a major shareholder, chairman and managing director of
News Corporation (News Corp).
Beginning with one newspaper in
Adelaide, Murdoch acquired and started other publications in his
native Australia before expanding News Corp into the United
Kingdom, United States and Asian media markets. Although it was in
Australia in the late 1950s that he first dabbled in television,
he later sold these assets, and News Corp's Australian current
media interests (still mainly in print) are restricted by
cross-media ownership rules. Murdoch's first permanent foray into
TV was in the UK, where he created Sky Television in 1989. In the
2000s he became a leading investor in satellite television, the
film industry and the Internet.
Early life
Keith Rupert Murdoch was born in
Melbourne, Victoria, Australia in 1931. At the time, his father,
Sir Keith, was a regional newspaper magnate based out of Melbourne
and as a result, the family was quite wealthy.
Rupert was groomed by his father
from an early age, and went off to study Philosophy, Politics and
Economics at Oxford University in England where he supported the
Labour Party. When Rupert was 22, his father died, prompting his
return from Oxford to take charge of the family business; becoming
managing director of News Limited in 1953.
Start in business
He began to direct his attention to acquisition and expansion.
He bought the
Sunday Times in
Perth, Western Australia and, using the tabloid techniques of
his father's mentor
Lord Northcliffe, made it a success.
Over the next few years, Murdoch established himself in
Australia as a dynamic business operator, expanding his holdings
by acquiring suburban and provincial newspapers in
New South Wales, Queensland,
Victoria and the
Northern Territory, including the Sydney afternoon tabloid,
The Daily Mirror, as well as a small Sydney-based
recording company,
Festival Records. His acquisition of the Daily Mirror
allowed him to challenge two powerful rivals in Australia's
biggest city and to outmaneuver his afternoon rival in a lengthy
circulation war.
His first foray outside Australia involved the purchase of a
controlling interest in the New Zealand daily The Dominion.
In January 1964, while touring New Zealand with friends in a
rented Morris Minor after sailing across the Tasman, Murdoch read
of a takeover bid for the sleepy Wellington paper by the
British-based Canadian newspaper magnate, Lord Thomson of Fleet.
On the spur of the moment, he launched a counterbid. A four-way
battle for control ensued in which the 32-year-old Murdoch
outwitted his rivals. He took an active interest in the paper, at
least until distracted by bigger undertakings, and remained the
dominant shareholder in New Zealand's Independent Newspapers
Limited – the nationwide media group that ultimately developed
from his takeover of The Dominion – until 2003.
Later in 1964, Murdoch launched
The Australian, Australia's first national daily
newspaper, which was based first in
Canberra and later in Sydney. The Australian, a
broadsheet, was intended to give Murdoch new respectability as
a 'quality' newspaper publisher, as well as greater political
influence.
In 1972, Murdoch acquired the Sydney morning tabloid
The Daily Telegraph from Australian media mogul Sir
Frank Packer, who later admitted regretting selling it to him.
In that year's election, Murdoch threw his growing power behind
the
Australian Labor Party under the leadership of
Gough Whitlam and duly saw it elected. As the Whitlam
government began to lose public support following its re-election
in 1974, Murdoch turned against Whitlam and supported the
Governor-General's
dismissal of the Prime Minister.
During this period, Murdoch turned his attention to Britain.
His business success in Australia and his fastidious policy of
making prompt periodic repayments of his borrowings had placed him
in good standing with the
Commonwealth Bank, which provided him with finance for his
biggest venture yet, the takeover of the family company that owned
News of the World, the Sunday newspaper with the biggest
circulation in Britain.
Building the News Corporation
Acquisitions in Britain
When the Mirror group decided to get rid of its mid-market
broadsheet daily newspaper
The Sun in 1969, Murdoch acquired it and turned it into a
tabloid format; by 2006 it was selling three million copies
per day.
Murdoch acquired
The Times (and
The Sunday Times), the paper Lord Northcliffe had once
owned, in 1981. The distinction of owning The Times came to
him through his careful cultivation of its owner, who had grown
tired of losing money on it.
During the 1980s and early 1990s, Murdoch's publications were
generally supportive of the UK's Prime Minister
Margaret Thatcher.
At the end of the Thatcher/Major era, Murdoch switched his support
to the
Labour Party and the party's leader
Tony Blair. The closeness of his relationship with Blair and
their secret meetings to discuss national policies was to become a
political issue in Britain.
Though this has recently started to change, with The Sun publicly
renouncing the ruling Labour government and seemingly lending its
support to
David Cameron's
Conservative Party, Prime Minister Gordon Brown's official
spokesman said in November 2009 that Brown and Murdoch "were in
regular communication" and that "there is nothing unusual in the
prime minister talking to Rupert Murdoch".
In 1986, Murdoch introduced electronic production processes to
his newspapers in Australia, Britain and the United States. The
greater degree of automation led to significant reductions in the
number of employees involved in the printing process. In England,
the move roused the anger of the print unions, resulting in a long
and often violent dispute that played out in
Wapping, one of London's docklands areas, where Murdoch had
installed the very latest electronic newspaper publishing facility
in an old warehouse.
The unions had been led to assume that Murdoch intended to launch
a new London evening newspaper from those premises, but he had
kept secret his intention to relocate all the News titles there.
The bitter dispute at
Fortress Wapping started with the dismissal of 6000 employees
who had gone on strike and resulted in street battles,
demonstrations and a great deal of bad publicity for Murdoch. Many
suspected that the Conservative government of
Margaret Thatcher had colluded in the Wapping affair as a way
of damaging the British trade union movement. Once the Wapping
battle had ended, union opposition in Australia followed suit.
Murdoch's British-based satellite network
Sky Television incurred massive losses in its early years of
operation. As with many of his other business interests, Sky was
heavily subsidized by the profits generated by his other holdings,
but eventually he was able to convince rival satellite operator
British Satellite Broadcasting to accept a merger on his terms
in 1990. The merged company,
BSkyB, has dominated the British pay-TV market ever since.
In response to print media's decline and the increasing
influence of online journalism during the 2000s
Murdoch proclaimed his support of the
micropayments model for obtaining revenue from online news,
although this has been criticised by some.
News Corporation has subsidiaries in the
Bahamas, the
Cayman Islands, the
Channel Islands and the
Virgin Islands. From 1986, News Corporation's annual tax bill
averaged around seven per cent of its profits.
Moving into the United States
Murdoch made his first acquisition in the United States in
1973, when he purchased the
San Antonio Express-News. Soon afterwards, he founded
Star, a
supermarket tabloid, and in 1976, he purchased the
New York Post. On 4 September 1985, Murdoch became a
naturalized citizen in order to satisfy the legal requirement
that only US citizens were permitted to own American television
stations. In 1987, in Australia he bought
The Herald and Weekly Times Ltd, the company that his father
had once managed. By 1991, his Australian-based News Corp. had
worked up huge debts (much from Sky TV in the UK), forcing Murdoch
to sell many of the American magazine interests he had acquired in
the mid-1980s.
In 1995, Murdoch's
Fox Network became the object of scrutiny from the
Federal Communications Commission (FCC), when it was alleged
that News Ltd.'s Australian base made Murdoch's ownership of Fox
illegal. However, the FCC ruled in Murdoch's favor, stating that
his ownership of Fox was in the best interests of the public. In
the same year, Murdoch announced a deal with
MCI Communications to develop a major news website and
magazine,
The Weekly Standard. In the same year, News Corp. launched
the
Foxtel pay television network in Australia in partnership with
Telstra.
In 1996, Murdoch decided to enter the cable news market with
the Fox News Channel, a 24-hour
cable news station. Following its launch, the heavily-funded
Fox News consistently eroded CNN's market share and eventually
proclaimed itself as "the most-watched cable news channel."
Ratings studies released in the fourth quarter of 2004 showed that
the network was responsible for nine of the top ten programs in
the "Cable News" category at that time.
In 1999, Murdoch significantly expanded his music holdings in
Australia by acquiring the controlling share in a leading
Australian independent label,
Michael Gudinski's
Mushroom Records; he merged that with
Festival Records, and the result was
Festival Mushroom Records (FMR). Both Festival and FMR were
managed by Murdoch's son
James Murdoch for several years.
Expansion in Asia
In 1993, Murdoch acquired
Star TV, a Hong Kong company founded by
Richard Li (son of
Li Ka-shing) for $1 billion (Souchou, 2000:28), and
subsequently set up offices for it throughout Asia. It is one of
the biggest satellite TV networks in Asia. However, the deal did
not work out as Murdoch had planned, because the Chinese
government placed restrictions on it that prevented it from
reaching most of China. It was around this time that Murdoch met
his third wife
Wendi Deng.
Recent activities
In late 2003, Murdoch acquired a 34 per cent stake in
Hughes Electronics, the operator of the largest American
satellite TV system,
DirecTV, from
General Motors for $6 billion (USD).
In 2004, Murdoch announced that he was moving News Corp.'s
headquarters from Adelaide, Australia to the United States.
Choosing a US domicile was designed to ensure that American fund
managers could purchase shares in the company, since many were
deciding not to buy shares in non-US companies. Some analysts
believed that News Corp's Australian domicile was leading to the
company being undervalued compared with its peers.
On 20 July 2005, News Corp. bought
Intermix Media Inc., which held
MySpace.com and other popular
social networking-themed websites, for $580 million USD. On 11 September 2005, News Corp. announced
that it would buy IGN
Entertainment for $650 million (USD).
Rupert Murdoch and
Ted Turner are long-standing rivals. In 1996 Murdoch launched
the
Fox News Channel to compete against Turner's CNN.
Political
activities
Australia
Murdoch's disconcerting experience with
Thomas Playford in South Australia and his early political
activities in Australia set the pattern he would repeat around the
world.
Murdoch found a political ally in
John McEwen, leader of the
Australian Country Party, who was governing in coalition with
the larger Menzies-Holt Liberal Party. From the very first issue
of The Australian Murdoch began taking McEwen's side in
every issue that divided the long-serving coalition partners. (The
Australian, 15 July 1964, first edition, front page: "Strain in
Cabinet, Liberal-CP row flares.") It was an issue that threatened
to split the coalition government and open the way for the
stronger Australian Labor Party to dominate Australian politics.
It was the beginning of a long campaign that served McEwen well.
McEwen repaid Murdoch's support later by helping him to buy his
valuable rural property Cavan, and then arranged a clever
subterfuge by which Murdoch was able to transfer a large sum of
money from Australia to England in order to finalize the purchase
of The News of the World without obtaining the required
authority from the Australian Treasury.
After McEwen and Menzies retired, Murdoch transferred his
support to the newly elected Leader of the Australian Labor Party,
Gough Whitlam, who was elected in 1972 on a social platform
that included universal free health care, free education for all
Australians to tertiary level, recognition of the People's
Republic of China, and public ownership of Australia's oil, gas
and mineral resources.
Rupert Murdoch's flirtation with Whitlam turned out to be
brief. He had already started his short-lived National Star
newspaper in America, and was seeking to strengthen his political
contacts there.
Acquiring American Citizenship
In 1985 Murdoch became a United States citizen to satisfy
legislation that only United States citizens could own American
television stations. This also resulted in Murdoch losing his
Australian citizenship.
Asked about the
Australian federal election, 2007 at
News Corporation's annual general meeting in New York on 19
October 2007, its chairman Rupert Murdoch said, "I am not
commenting on anything to do with
Australian politics. I'm sorry. I always get into trouble when
I do that." Pressed as to whether he believed
Prime Minister
John Howard should be re-elected, he said: "I have nothing
further to say. I'm sorry. Read our
editorials in the
papers. It'll be the journalists who decide that – the
editors."
United States
Murdoch's publications generally have conservative leanings, in
comparison with other national newspapers. During the buildup to
the 2003 invasion of Iraq, all 175 Murdoch-owned newspapers
worldwide editorialized in favor of the war.
Murdoch also served on the board of directors of the
libertarian
Cato Institute.
On 8 May 2006, the
Financial Times reported that Murdoch would be hosting a
fundraiser for Senator
Hillary Clinton's (D-New York) Senate reelection campaign.
Murdoch's
New York Post newspaper had opposed Clinton's Senate run
in 2000.
In May 2007, Murdoch made a $5 billion offer to purchase
Dow Jones, owner of the
Wall Street Journal. At the time, the
Bancroft family, which controlled 64% of the shares, firmly
declined the offer, opposing Murdoch's much-used strategy of
slashing employee numbers and "gutting" existing systems. Later,
the Bancroft family confirmed a willingness to consider a sale –
besides Murdoch, the
Associated Press reported that supermarket magnate
Ron Burkle and Internet entrepreneur
Brad Greenspan were among the interested parties.
On 1 August 2007, the BBC's "News and World Report"
and NPR's Marketplace
radio programs reported that Murdoch had acquired Dow Jones; this
news was received with mixed reactions.
In a 2008 interview with
Walt Mossberg, Murdoch was asked whether he had "anything to
do with the
New York Post's endorsement of
Barack Obama in the democratic primaries." Without hesitating,
Murdoch replied, "Yeah. He is a rock star. It's fantastic. I love
what he is saying about education. I don't think he will win
Florida... but he will win in Ohio and the election. I am anxious
to meet him. I want to see if he will walk the walk."
United Kingdom
In Britain, Murdoch formed a close
alliance with Margaret Thatcher, and The Sun credited itself with
helping John Major to win an unexpected election victory in the
1992 general election. However, in the general elections of 1997,
2001 and 2005, Murdoch's papers were either neutral or supported
Labour under Tony Blair. This has led some critics to argue that
Murdoch simply supports the incumbent parties (or those who seem
most likely to win an upcoming election) in the hope of
influencing government decisions that may affect his businesses.
The Labour Party under Blair had moved from the Left to a more
central position on many economic issues prior to 1997. Murdoch
identifies himself as a libertarian.
In a speech delivered in New York,
Rupert Murdoch said that the UK Prime Minister Tony Blair
described the BBC coverage of the Hurricane Katrina disaster as
being full of hatred of America. Murdoch is a strong critic of the
BBC, which he believes has a left-wing bias and is the major UK
competitor to his satellite network Sky.
In 1998, Rupert Murdoch failed in his attempt to buy the
football powerhouse
Manchester United F.C. with an offer of £625 million. It was
the largest amount anyone had yet offered for a sports club. It
was blocked by the
United Kingdom's Competition Commission, which stated that the
acquisition would have "hurt competition in the broadcast industry
and the quality of British football".
On 28 June 2006 the BBC reported that Murdoch and News
Corporation were flirting with the idea of backing
Conservative leader
David Cameron at the next General Election.
However, in a later interview in July 2006, when he was asked what
he thought of the Conservative leader, Murdoch replied "Not much".
In a 2009 blog, it was suggested that in the aftermath of the News
of the World
News of the World phone hacking affair, Murdoch and News
Corporation might have decided to back
Cameron,
although there had already been a converging of interests between
the two men over muting of the UK's communications regulator
Ofcom.
In 2006, the UK's
Independent newspaper reported that Murdoch would offer
Tony Blair a senior role in his global media company News Corp.
when the UK prime minister stood down from office.
He is also accused by former Solidarity MSP
Tommy Sheridan of having a personal vendetta against him and
of conspiring with MI5 to
produce a video of him confessing to having affairs – allegations
over which Sheridan had previously sued News International and
won.
On being arrested for
perjury following the case, Sheridan claimed that the charges
were "orchestrated and influenced by the powerful reach of the
Murdoch empire".
Personal life
Marriages
Murdoch has been married three times. In 1956 he married
Patricia Booker, a former shop assistant and air hostess from
Melbourne with whom he had his first child, a daughter, Prudence,
born in 1958. Rupert and Patricia Murdoch divorced in 1967.
In 1967 Murdoch remarried, to Anna Torv, an Estonian-born cadet
journalist working for his Sydney newspaper
The Daily Telegraph, who should not be mistaken for the
actress
Anna Torv (Fringe)
with the same name, who happens to be the elder Torv's niece.
During his marriage to Anna Torv, a Roman Catholic, Murdoch was
awarded the
KSG, a papal honour.
Torv and Murdoch had three children:
Elisabeth Murdoch (born in Sydney, Australia on 22 August
1968),
Lachlan Murdoch (born in London, UK on 8 September 1971), and
James Murdoch, (born in
Wimbledon, UK on 13 December 1972). Murdoch's companies
published two novels by his then wife: Family Business
(1988) and Coming to Terms (1991); both are widely regarded
as vanity publications. Anna and Rupert divorced
acrimoniously in June 1999.
Anna Murdoch received a settlement of US$ 1.2 billion in
assets.
Seventeen days after the divorce, on 25 June 1999, Murdoch, then
aged 68, married Chinese-born Deng Wendi (Wendi
Deng in Western style). She was 30, a recent Yale School of
Management graduate, and a newly appointed vice-president of
STAR TV. In October 1999 Anna Murdoch also remarried, to
William Mann.
Rupert Murdoch has two children with Deng: Grace Helen (born in
New York 19 November 2001) and Chloe (born in New York 17 July
2003).
Children
Murdoch's eldest son Lachlan, formerly the deputy chief
operating officer at the News Corporation and the publisher of the
New York Post, was Murdoch's
heir apparent before resigning from his executive posts at the
global media company at the end of July 2005. Lachlan's departure
left James, chief executive of the satellite television service
British Sky Broadcasting since November 2003, as the only
Murdoch son still directly involved with the company's operations,
though Lachlan has agreed to remain on the News Corporation's
board.
After graduating from
Vassar College and marrying classmate
Elkin Kwesi Pianim (the son of Ghanaian financial and
political mogul
Kwame Pianim) in 1993, Murdoch's daughter Elisabeth, along
with her husband, purchased a pair of NBC-affiliate television
stations
KSBW and KSBY
in California with a $35 million loan provided by her father. By
quickly re-organizing and re-selling them at a $12 million profit,
in 1995 Elisabeth emerged as an unexpected rival to her brothers
for the eventual leadership of the publishing dynasty's empire.
But after quarrelling publicly with her assigned mentor
Sam Chisholm at BSkyB, she struck out on her own as a
television and film producer in London, where she has enjoyed
independent success in conjunction with her second husband,
Matthew Freud.
It is not known whether Murdoch will remain as News Corp's CEO
indefinitely. For a while the American cable television
entrepreneur
John Malone was the second-largest voting shareholder in News
Corporation after Murdoch himself, potentially undermining the
family's control. In 2007, the company announced that it would
sell certain assets and give cash to Malone's company in exchange
for its stock. In 2007 Murdoch issued his older children with
equal voting stock, perhaps to test their individual levels of
interest and ability to run the company according to the standards
he has set.
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