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.Bernie
ECCLESTONE
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Public domain |
Bernard Charles "Bernie"
Ecclestone (born 28
October 1930) is a British sports entrepreneur, as president and
CEO of Formula One Management and Formula One Administration and
through his part-ownership of Alpha Prema, the parent company of
the Formula One Group of companies. As such, he is generally
considered the primary authority in Formula One racing. He is most
commonly addressed in tabloid journalism as "F1 Supremo". His
early involvement in the sport was as a competitor and then as a
manager of drivers Stuart Lewis-Evans and Jochen Rindt. In 1972 he
bought the Brabham team, which he ran for fifteen years. As a team
owner he became a member of the Formula One Constructors
Association. His control of the sport, which grew from his
pioneering the sale of television rights in the late 1970s, is
chiefly financial, but under the terms of the Concorde Agreement
he and his companies also manage the administration, setup and
logistics of each Formula One grand prix. Ecclestone himself
attempted to compete in two Grand Prix races during the 1958
season but failed to qualify for either of them.
He is also the co-owner of Queens
Park Rangers Football Club.
Motorsports career
Early life
Ecclestone was born in St Peter South Elmham, a small hamlet
three miles south of Bungay, Suffolk. Shortly thereafter his
family moved to Bexleyheath, Kent, now a part of Greater London,
and Ecclestone left school at the age of 16 to work at the local
gasworks, and to pursue his hobby of motorcycles. Immediately
after the end of World War II, Ecclestone went into business
trading in spare parts for motorcycles, and formed the Compton &
Ecclestone motorcycle dealership with Fred Compton. His first
racing experience came in 1949 in the 500cc Formula 3 Series,
acquiring a Cooper Mk V in 1951. He only drove a limited number of
races, mainly at his local circuit, Brands Hatch but achieved a
number of good placings and an occasional win. His aspirations
took a knock when he collided with Bill Whitehouse and landed in
the car park on the outside of the track.
Team ownership
After his accident, Ecclestone temporarily left racing to make
a number of eventually lucrative investments in real estate and
loan financing and to manage the Weekend Car Auctions firm. He
returned to racing in 1957 as manager of driver Stuart
Lewis-Evans, and purchased the assets of the F1 Connaught team,
whose drivers included Lewis-Evans, Roy Salvadori, Archie Scott
Brown, and Ivor Bueb. Ecclestone even attempted, unsuccessfully,
to qualify a car himself at Monaco in 1958. He continued to manage
Lewis-Evans when he moved to the Vanwall team; Salvadori moved on
to manage the Cooper team. Lewis-Evans suffered severe burns when
his engine exploded at the 1958 Moroccan Grand Prix and succumbed
to his injuries six days later; Ecclestone was rather shaken up
and once again retired from racing.
Soon enough, however, his friendship with Salvadori led to his
becoming manager of driver Jochen Rindt and a partial owner of
Rindt's 1970 Lotus Formula 2 team (whose other driver was Graham
Hill). Rindt, on his way to the 1970 World Championship, died in a
crash at the Monza circuit, though he was awarded the championship
posthumously. In early 1972, Ecclestone purchased the Brabham team
from Ron Tauranac and began his decades-long advocacy for team
control of F1, forming the Formula One Constructors Association
with Frank Williams, Colin Chapman, Teddy Mayer, Ken Tyrrell, and
Max Mosley. Hereabouts arose the continuing question of television
rights.
Brabham
During the 1971 season, Ecclestone was approached by Ron
Tauranac, owner of the Brabham team, who was looking for a
suitable business partner. Ecclestone made him an offer of
£100,000 for the whole team, which Tauranac eventually accepted.
The Australian stayed on as designer and to run the factory. Colin
Seeley was briefly brought in against Tauranac's wishes to assist
in design and management.
Ecclestone and Tauranac were both dominant personalities and
the Australian left Brabham early in the 1972 season. The team
achieved little during 1972, as Ecclestone moulded the team to fit
his vision of a Formula One team. He abandoned the highly
successful customer car production business established by Jack
Brabham and Tauranac - reasoning that to compete at the very front
in Formula One you must concentrate all of your resources there.
For the 1973 season, Ecclestone promoted Gordon Murray to chief
designer. The young South African produced the triangular
cross-section BT42, the first of a series of Ford powered cars
with which the Brabham team would take several victories in 1974
and 1975 with Carlos Reutemann and Carlos Pace.
Despite the increasing success of Murray's nimble Ford-powered
cars, Ecclestone signed a deal with Alfa Romeo to use their
powerful but heavy flat-12 engine from the 1976 season. Although
this was financially beneficial, the new BT45s were unreliable and
the Alfa engines rendered them significantly overweight. The 1976
and 1977 seasons saw Brabham fall towards the back of the field
again, before winning two races again in the 1978 season when
Ecclestone signed the Austrian double world champion Niki Lauda,
intrigued by Murray's radical BT46 design.
The Brabham-Alfa era ended in 1979, the team's first season
with the up-and-coming young Brazilian Nelson Piquet when Alfa
Romeo started testing their own Formula One car during this
season. This prompted Ecclestone to revert to Cosworth DFV engines
- a move his designer described as "like having a holiday".
Piquet formed a close and long lasting relationship with
Ecclestone and the team, losing the title after a narrow battle
with Alan Jones in 1980 and eventually winning in 1981 and 1983.
In the summer of 1981 Brabham had tested a car powered by a BMW
turbo engine, and 1982's new BT50 was powered by BMW's
turbocharged 4-cylinder M10. Brabham continued to run the
Ford-powered BT49D in the early part of the season while
reliability and driveability issues were sorted out by BMW and
their technical partner, Bosch. Ecclestone and BMW came close to
splitting before the turbo car duly took its first win at the 1982
Canadian Grand Prix but the partnership took the first
turbo-powered world championship in 1983.
The team continued to be competitive until 1985. At the end of
the year, Piquet left after seven years. He was unhappy with the
money that Ecclestone was willing to offer him and went to
Williams where he would win his third championship. The following
year, Murray, who since 1973 had designed cars that had scored 22
GP wins, left Brabham to join McLaren. Brabham continued under
Ecclestone's leadership to the end of the 1987 season, in which
the team scored only eight points. BMW withdrew from Formula One
after the 1987 season. Ecclestone, meanwhile, was becoming
increasing involved with his roles at FISA and the Formula One
Constructors' Association (FOCA), in particular with negotiating
the sport's television rights. Having bought the team from Ron
Tauranac for approximately $120,000 at the end of 1971, Ecclestone
eventually sold it for over $5 million to a Swiss businessman,
Joachim Luhti.
FISA-FOCA war
Ecclestone became chief executive of FOCA in 1978 with Mosley
as his legal advisor; together, they negotiated a series of legal
issues with the FIA and Jean-Marie Balestre, culminating in
Ecclestone's famous coup, his securing the right for FOCA to
negotiate television contracts for the Grands Prix. For this
purpose Ecclestone established Formula One Promotions and
Administration, giving 47% of television revenues to teams, 30% to
the FIA, and 23% to FOPA (i.e. Ecclestone himself); in return,
FOPA put up the prize money - grand prix could literally be
translated from French to "big prize".
Television rights shuffled between Ecclestone's companies,
teams, and the FIA in the late 1990s, but Ecclestone emerged on
top again in 1997 when he negotiated the present Concorde
Agreement: in exchange for annual payments, he maintains the TV
rights. The contract with the various teams expired on the last
day of 2007, and the contract with the FIA will expire on the last
day of 2012.
Recent activity
Despite heart surgery and triple coronary bypass in 1999,
Ecclestone has remained as energetic as always in promoting his
own business interests. In the late 1990s he reduced his share in
SLEC Holdings (owner of the various F1 managing firms) to
25%, though despite his minority share he retained complete
control of the companies. Also in 1999, Terry Lovell published a
biography of Ecclestone, Bernie's Game: Inside the Formula One
World of Bernie Ecclestone. In April 2000 Ecclestone sold
International Sportsworld Communicators to David Richards. ISC
owns the commercial rights for the World Rally Championship.
Ecclestone came under fire in October 2004 when he and British
Racing Drivers' Club president Jackie Stewart were unable to come
to terms regarding the future British Grand Prix, causing the race
to be dropped from the 2005 provisional season calendar. However,
when the heads of the ten teams met and agreed on a series of
cost-cuts later in the month, the race was again added to the
calendar, and a contract on 9 December guaranteed its continuation
for five years. In mid-November 2004, the three banks who comprise
Speed Investments, which owns a 75% share in SLEC, which in turn
controls Formula One - Bayerische Landesbank, J.P. Morgan Chase,
and Lehman Brothers - sued Ecclestone for more control over the
sport, prompting speculation that Ecclestone might altogether lose
the control he has maintained for more than thirty years. A
two-day hearing began on 23 November, but after the proceedings
had ended the following day, Justice Andrew Park announced his
intention to reserve ruling for several weeks. On 6 December 2004,
Park read his verdict, stating that "In [his] judgment it is clear
that Speed's contentions are correct and [he] should therefore
make the declarations which it requests." However, Ecclestone
insisted that the verdict - seen almost universally as a legal
blow to his control of Formula One - would mean "nothing at all".
He stated his intention to appeal the decision. The following day,
at a meeting of team bosses at Heathrow Airport in London,
Ecclestone offered the teams a total of £260,000,000 over three
years in return for unanimous renewal of the Concorde Agreement,
which expired in 2008. Two weeks later, Gerhard Gibkowsky, a board
member of Bayerische Landesbank and the chairman of SLEC, stated
that the banks had no intention to remove Ecclestone from his
position of control.
Ecclestone was a victim of theft in March 2005: two wheels were
stolen from his car while it was parked outside his London home.
The car, a brand new Mercedes-Benz CLS55 AMG, was said to be the
first of its kind in Britain. On Friday, 17 June 2005, Ecclestone
made American headlines with his reply to a question about Danica
Patrick's fourth-place finish at the Indianapolis 500, during an
interview with Indianapolis television station WRTV: "She did a
good job, didn't she? Super. Didn't think she'd be able to make it
like that. You know, I've got one of these wonderful ideas that
women should be all dressed in white like all the other domestic
appliances." (Following Danica Patrick's 2008 victory at Twin Ring
Motegi, Ecclestone personally sent her a congratulatory letter).
Two days later, Ecclestone saw 14 of 20 cars refuse to race in the
2005 United States Grand Prix at the Indianapolis Motor Speedway.
The seven teams who refused to participate, stating concern over
the safety of their Michelin tyres, requested rule changes and/or
a change to the track configuration. Despite a series of meetings
between Ecclestone, Max Mosley, and the team principals, no
compromise was reached by race time, and Ecclestone became an
object of the public's frustration at the resultant six-car race.
Despite his not having caused the problem, fans and journalists
blamed him for failing to take control and enforce a solution,
given the position of power in which he had placed himself.
On 25 November 2005 CVC Capital Partners announced it was to
purchase both the Ecclestone shares of the Formula One Group (25%
of SLEC) and Bayerische Landesbank's 48% share (held through Speed
Investments). This left Alpha Prema owning 71.65% of the Formula
One group. Ecclestone used the proceeds of this sale to purchase a
stake in this new company (the exact ratio of the CVC/Ecclestone
shareholding is not yet known). On 6 December Alpha Prema acquired
JP Morgan's share of SLEC to increase its ownership of Formula One
to 86%, the remaining 14% was held by Lehman Brothers. On 21 March
2006 the EU competition authorities approved the transaction
subject to CVC selling Dorna, which controls the rights to MotoGP.
CVC announced the completion of the transaction on 28 March. CVC
acquired Lehman Brothers share at the end of March 2006. On 21
July 2007 Bernie Ecclestone announced in the media that he would
be open to discuss the purchase of Arsenal Football Club. As a
close friend to former Director of Arsenal David Dein, it is
thought that the current board of the North London based football
club would prefer to sell to a British party, this after American
based investment company KSE headed by "Silent" Stan Kroenke are
thought to be preparing a £650 million takeover bid for Arsenal
Holdings PLC.
After the loss of Silverstone as the venue for the British
Grand Prix in 2008, Ecclestone came under fire from several
high-profile names for his handling of Formula One's revenues.
Damon Hill blamed Formula One Management as a key factor in the
loss of the event: "There's always been the question of the FOM
fee, and ultimately that is the deciding factor. To quote Bernie,
he once said: 'You can have anything you like, as long as you pay
too much for it,' but we can't pay too much for something... The
problem is money goes out and away. There's a question whether
that money even returns to Formula One." Flavio Briatore also
criticized FOM: "Nowadays Ecclestone takes 50% of all revenues,
but we are supposed to be able to reduce our costs by 50%".
Controversies
Labour Party controversy
In 1997 Ecclestone was involved in a political controversy over
the Labour Party's policy on tobacco sponsorship.
Labour had pledged to ban tobacco advertising in its manifesto
ahead of its 1997 General Election victory, supporting a proposed
European Union Directive banning tobacco advertising and
sponsorship. At this time all leading Formula One Teams carried
significant branding from tobacco brands such as Rothmans, Benson
and Hedges, West, Marlboro and Mild Seven. The Labour Party's
stance on banning tobacco advertising was reinforced following the
election by forceful statements from the Health Secretary Frank
Dobson and Minister for Public Health Tessa Jowell. Ecclestone
appealed 'over Jowell's head' to Jonathan Powell, Tony Blair's
chief of staff, who arranged a meeting with Blair. Ecclestone and
Mosley, both Labour Party donors, met Blair on 16 October 1997,
where Mosley argued:
"Motor racing was a world class industry which put Britain at
the hi-tech edge. Deprived of tobacco money, Formula One would
move abroad at the loss of 50,000 jobs, 150,000 part-time jobs
and £900 million of exports."
On 4 November the "fiercely anti-tobacco Jowell" argued in
Brussels for an exemption for Formula One. Media attention
initially focused on Labour bending its principles for a "glamour
sport" and on the "false trail" of Jowell's husband's links to
Benetton. On 6 November correspondents from three newspapers
inquired whether Labour had received any donations from
Ecclestone; he had donated £1 million in January 1997. On 11
November Labour promised to return the money on the advice of Sir
Patrick Neill. On 17 November Blair apologised for his
government's mishandling of the affair and stated "the decision to
exempt Formula One from tobacco sponsorship was taken two weeks
later. It was in response to fears that Britain might lose the
industry overseas to Asian countries who were bidding for it." In
2008, the year after Blair stepped down as Prime Minister,
internal Downing Street memos revealed that in fact the decision
had been made at the time of the meeting, and not two weeks later
as Blair stated in Parliament.
Women as "domestic appliances"
In 2005, when speaking about Indycar racer Danica Patrick, he
remarked "You know I've got one of those wonderful ideas ... women
should be dressed in white like all the other domestic
appliances." Ecclestone later called Patrick to apologize, but
repeated his comments, before apologizing a second time. Earlier,
in February 2000, he said that women would never excel in Formula
One, stating "she would have to be a woman who was blowing away
the boys... What I would really like to see happen is to find the
right girl, perhaps a black girl with super looks, preferably
Jewish or Muslim, who speaks Spanish."
Hitler controversy
In a Times interview published on 4 July 2009,
Ecclestone said "terrible to say this I suppose, but apart from
the fact that Hitler got taken away and persuaded to do things
that I have no idea whether he wanted to do or not, he was in the
way that he could command a lot of people able to get things
done." According to Ecclestone: "If you have a look at a democracy
it hasn’t done a lot of good for many countries — including this
one". He also said that his friend of 40 years Max Mosley, the son
of British fascist leader Oswald Mosley, "would do a super job" as
Prime Minister and added "I don’t think his background would be a
problem."
Stephen Pollard, editor of The Jewish Chronicle,
said: “Mr Ecclestone is either an idiot or morally repulsive.
Either he has no idea how stupid and offensive his views are or he
does and deserves to be held in contempt by all decent people.” In
a subsequent interview with The Jewish Chronicle,
Ecclestone said that his comments were taken the wrong way, but
apologised, saying, "I'm just sorry that I was an idiot. I
sincerely, genuinely apologise." However, when Ecclestone was
later told by Associated Press that the World Jewish Congress had
called for his resignation, he said "it's a pity they didn't sort
the banks out," referring to the financial crisis of 2007–2010,
and claimed "They have a lot of influence everywhere."
Personal life
The Sunday Times Rich List
of 2009 ranked Ecclestone as one of the richest persons in the
United Kingdom, with an estimated fortune of £1.466 billion, a
decline of £934 million from the previous year.
In early 2004 he sold one of his
London residences (Kensington Palace Gardens), never having lived
in it, to steel magnate Lakshmi Mittal for
£57.1 million, making it the most expensive house ever sold.
Ecclestone was married to Slavica
Ecclestone (née Slavica Radić) for almost 25 years. Radić was born
in the town of Rijeka in Croatia in the Federal People's Republic
of Yugoslavia in 1958. She is a 6'2" (1.88 m) former Armani model
who is 28 years his junior, and 11.5 inches (29 cm) taller than
her husband. The couple have two daughters, Tamara Ecclestone
(born 1984) and Petra Ecclestone (born 1988). The Sun newspaper
announced on the 20 November 2008 that Slavica Ecclestone had
moved out of the family home and filed for divorce; the divorce
was granted on 11 March 2009.
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